Jamie Smith

New Businesses in Humberside: Get a Grant for up to Half Your Digital Marketing Costs with Wordsmith’s Support

If you’re a new business based in Humberside, Wordsmith can help you claim a £1000 grant to fund:
  • Blogs
  • Website content
  • Email campaigns
  • Search engine optimisation (SEO)
  • Online ad campaigns
  • A range of other web and tech costs.
What do I need to do?

To get a grant covering Wordsmith services (above) and any number of other things: –

  1. Book a meeting to learn more and start off your application with us.
  2. We learn your needs and put you in touch with our Humber Business Growth Hub contact.
  3. Find out if you’re eligible.
  4. We and the Hub guide you through the process.
How much can I get?

The ICT for Growth Grant is worth up to £1000, covering 50% of the cost of all the things above excluding VAT. We don’t charge VAT, so that’s 50% of all our prices.

Who is it open to?

Any company founded in the last 12 months in the Humber area can apply for this new business grant. That means businesses in Hull, East Yorkshire, North Lincolnshire and North-East Lincolnshire are eligible.

How do I apply for the grant?
New businesses

We can take you through the process with the help of the Humber Business Growth Hub, making the process straightforward for you.  We’ll refer you to a great man at the Hub to guide you and make the case for your purchase. We’ll investigate for free and all it takes is a brief talk with us and him to find out if your costs can be covered.

Just book a grant meeting to apply for free and find out more.

How can Wordsmith help in other ways?

We work directly with The Hub to smooth the provision process and reduce your workload to the minimum. We provide services, quotes and invoices optimised for the grant when you need them and refer you to other reliable providers of all things from web design to hardware who are familiar with the grant process.

What can I get from The Wordsmith with the grant?

You can get whatever you want from us and a range of things from others with the grant. See the official list here.

As an example though, for your £1000 and the £1000 grant, we can provide

  • A 30-minute content marketing strategy meeting per month for a year.
  • Two blogs per month
  • A year-long email marketing campaign
  • A bespoke lead magnet – A free document for prospects to download in exchange for their contact details. This works brilliantly with a marketing campaign.
  • A content marketing guide for new businesses.
 
To sum up

New businesses (under one year old) in Humberside can get up to £1000 to cover 50% of their digital marketing and IT costs for 12 months.

Book a grant meeting to apply for free with the support of the Hub, or to find out more.

Older businesses can get in touch to access the Business 4 Growth grant and others.

Jamie Smith

The Trillion Trees Act: Five Sales and Marketing Lessons to Learn from Marc Benioff’s Big Pitch

According to Og Mandino’s The Greatest Salesman in the World, “What you plant now, you will harvest later.” The multi-million selling guide to sales success couldn’t have provided a better quote to start a lesson on the biggest sell that one of the world’s biggest salesmen has ever made:

The Trillion Trees campaign has kind of a ring to it. It’s also got big numbers: 1,000,000,000,000 to be precise and a big challenge that few believed could be accomplished: Sell a big, environmental idea to Donald Trump, pariah of environmentalism and probably the least green president in U.S. history. 

In other words, it had everything an opportunistic salesman loves. For Marc Benioff, owner of Salesforce, environmentalist and one of America’s savviest marketing and sales operatives it must have been a dream challenge. So, with the sales conversion complete and the Trillion Trees Act taking the first steps on the long road to enforcement, it’s worth looking back to learn a few things from the master salesman who made the pitch.

Lesson One: A big sell needs a big idea, and it doesn’t have to be a new one

Like most great businessmen, Benioff wasn’t coming up with a new idea, but selling someone else’s idea in a better way. 

The someone else was Felix Finkbeiner, head of the Plant-for-the-planet Foundation who, at the age of 14, told the U.N. in 2011 that “It is now time that we work together. We combine our forces, old and young, rich and poor; and together, we can plant a trillion trees. We can start the Trillion Tree Campaign.”

This might seem a tad optimistic, but in early 2011 he was coming off the back of the Billion Tree Campaign, which had managed to achieve its target seven times over in its five-year lifespan. By the end of that year, 11 billion more trees were in the earth thanks to the campaign. 

If you trawl through the coverage of the Trillion Tree Act – yes, it’s an act now – you won’t hear much about Master Finkbeiner, but you will hear a great deal about Mr. Benioff. Not least because his part in the story is so dramatic. But the lesson here is that a big pitch needs a big idea, even if you’re only selling toasters or cigarettes. 

PR mastermind and marketing supremo Edward Bernays was only selling cigarettes when he launched the equally powerful-sounding ‘Torches of Freedom’ campaign. By labelling the tiny tobacco tubes as symbols of emancipation and equality for supressed women who were frowned upon for smoking in public just as the feminist movement took off in earnest, he helped to increase the proportion of cigarettes sold to women by 250% within seven years, for better or worse. 

Marketers and salesmen alike can take this advice into consideration, from campaign strategists to door-steppers: Attaching a small and banal sale to something bigger and more positive can really boost your numbers.

Lesson Two: Network! It’s not what you know, it’s who you know

If we trace the Trillion Tree Campaign back as far as possible, we arrive at the Green Belt Movement of the 1970, which aimed to plant a meagre 30 million trees in Africa. Only one for every person in Saudi Arabia or one for every 33,333 the Trillion Tree Campaign aims to plant. 

Note: There is sarcasm in the above paragraph.

They had great intentions, and a goal that was honestly pretty impressive, but they didn’t have the backing of the U.S. Government, the U.N. or even the Scouts. The Billion Tree Campaign got the U.N.